REJ FOUNDATION

Rej Apparel was created from love, memory, and purpose.

Named after Rhys Evyn Jones (REJ), Rej Apparel is more than clothing — it is a movement of strength, resilience, and mental wellbeing. Born from the immeasurable love of a mother and the vibrant spirit of a beautiful young man, the brand carries forward the things Rhys lived for: music, movement, sport, connection, and a big, caring heart.

Rhys was magnetic — the kind of young man everyone gravitated toward. He danced, he played, he cared deeply, and he struggled quietly. His story, his light, and his legacy form the heart of this brand.

Rej Apparel exists to honour that light. Every piece we create carries a message: You are stronger than you think. You deserve support. You are not alone.

Strength lives in minds — and in community.

Through fashion, storytelling, and purpose-driven initiatives, Rej Apparel uses clothing as a voice — a wearable reminder that mental health matters, that young people deserve compassion, and that hope can rise even from heartbreak.

This brand is for Rhys.

This brand is for every young person finding their way.

This brand is for strength in minds, and for rising together.

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Our Mission

To support young people through connection, creativity, movement, and compassion — so no one feels lost or alone.

Inspired by Rhys’s love for music, sport, and dance, we use expression and movement as pathways to emotional strength and mental wellbeing in our designs.

We believe in rising again, rising together, and rising with purpose.